Leaders & Executive Voice
When the business story changes, your leaders need to be able to talk about it. I work with founders and senior executives to make sure their words reinforce the company’s B2B story instead of drifting away from it.
Positioning the leader
This isn’t about turning leaders into influencers; it’s about deciding what they should be known for and how that supports the business. Together we clarify:
The 2–3 themes they want to speak on (strategy, product, market, culture, etc.).
What they can credibly say that adds to the conversation, not just repeats it.
Boundaries: what’s in and out of scope for public commentary.
This keeps their public voice focused and aligned with the company’s positioning.
Shaping written content
Once the focus is clear, I help leaders do ghostwriting in a way that sounds like them and is practical to maintain. That can include:
Short LinkedIn posts that support key launches, narratives or customer stories.
Occasional longer pieces (articles, op‑eds, letters) when depth is needed.
Internal or external letters and notes around key moments (pivots, launches, milestones).
The process is light: short conversations and voice‑notes from them, drafts from me, quick approvals.
Talks, panels & key moments
For higher‑stakes moments—conferences, panels, town halls—I help with:
Talk outlines and simple slide narratives that follow a clear, memorable arc.
Key phrases and explanations that match how the company is positioning itself.
Q&A preparation around strategy and product so answers stay sharp and on‑story.
This work stays tightly linked to your B2B messaging, so what leaders say in public reinforces what buyers see on your website and in your sales materials.