Sustainability & Climate

You can’t afford fuzzy claims. When you already have a defined sustainability or climate strategy, I help you talk about it in language that is specific, grounded and honest—whether that’s on your website, in a report summary, on a landing page or in an email sequence.

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The focus is on clarity and credibility in how you communicate, not on designing strategy or targets.

Culture & Community

For cultural institutions, community projects and brands with a social mission, I build narratives that respect the work and invite people in.

That can mean campaign stories, landing pages, supporter journeys or long‑form pieces that explain why the work matters and how people can participate.

Innovation & Technology

Your product can be complex; your story can’t.

I translate technical detail and abstract value propositions into human terms for B2B buyers, partners and press—bridging the gap between engineers, marketers and decision‑makers. That might mean restructuring product narratives, writing clearer website and deck copy, or shaping launch stories that make sense to non‑technical stakeholders.

Thought Leadership & Personal Branding

When the organisation’s story shifts, its leaders need to be able to talk about it. I support founders and executives with:

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• Clarifying the topics they should speak on and how that supports the business.

• Outlines and drafts for talks, panels and keynotes.

• Occasional articles or LinkedIn posts that reinforce the company’s B2B narrative rather than drifting into generic commentary.

This work feeds back into your core communications: clearer leadership stories, stronger alignment between what’s said in public and what appears in your sales and marketing materials, and a more coherent overall narrative.