So simple, so lethal --
 
Hey! I'm Ryan, currently based in Hong Kong & has worked for global creative/PR agencies as a copywriter. I strive to craft contagious, sticky content to help ambitious businesses grow.
 
Fair bounces between communication sectors, from Journalism to PR, to landing in advertising, I came to realise ONE thing: I desperately crave creative input. I want to impact people on the streets, on the web, from hours of viewing to wowing within seconds. I want to create memorable copies that become the fundamentals for not just brands, but cultures.
 
Lethal copies are ALWAYS simple. 
 
They are crisp, they are on-point, and they are dangerously gluey. Copywriting & branding are amazing processes: gathering stuff, digesting & dissecting, and turning that into simple, hard-to-refuse lifts. Hey, it’s always enticing to see beautiful results!
 
The business world has evolved to become data-centric, and martech & AI tools have helped leaders to assess performances & costs. BUT, we cannot underestimate the impact of the intangible yet crucial elements of words and creatives. The best raw materials allow data marketers to “cook” at their best.
 
It is always great to work through passion despite the ups & downs, even better when recognition comes back from those you worked with. Through listening, crafting, and reviewing my work, I am confident in becoming a creative leader one day who lives up to his name!
 
ESG, GPT, NFT - the hottest acronyms change every day, but LAI is here to stay!