Lead‑Gen & Email Content
Lead‑gen isn’t just about forms, funnels and tools; it’s about whether the right people instantly see why your offer matters to them. I focus on the words and structure that move prospects from “vaguely interested” to “this is worth a conversation”.
Website & landing page copy
Your website and landing pages are often the first serious contact a buyer has with you. They should do three things fast:
Show who you’re for.
Make the problem and value crystal clear.
Point to a next step that feels reasonable.
I write or refine copy for:
Homepages and core product/service pages.
Campaign and lead‑gen landing pages.
“Why us” and “How it works” sections that reduce friction and confusion.
Inbound content & resources
Not everyone is ready to book a call. Some need to read, watch or think first. I help you create content that genuinely helps them do that while quietly moving them closer to you.
That can include:
Lead magnets (guides, checklists, simple frameworks).
Case‑style stories that show what you do without breaching NDAs.
Short articles or resources that answer real buying questions.
Email sequences & nurture paths
If your email feels like an afterthought, it shows. I design and write sequences that:
Welcome new leads and set expectations.
Nurture interest with useful, on‑point content.
Re‑engage quiet leads without being annoying.
The focus isn’t spammy tricks; it’s steady, clear communication that makes it easier for the right people to reply, click, or book a call when they’re ready.