B2B Message & Positioning
If your team can’t explain what you do in under a minute, your buyers won’t spend five trying to figure it out. This is where we turn a complex B2B offer into a simple, defensible story that sales, marketing and leadership can all stand behind—and reuse.
Brand positioning
You get one real chance to take a clear place in someone’s head. Together we define:
Who you serve (and who you don’t).
The problems you solve and for whom.
How you’re different from the lookalikes in your space.
The output is a sharp, practical positioning statement plus key proof points you can plug straight into decks, web copy, sales conversations and hiring.
Messaging framework
Once the position is clear, we build the language around it:
Core narrative: how you explain what you do in 20 seconds, 2 minutes and 20 minutes.
Value pillars: the 3–5 angles that matter most to your buyers (outcomes, not just features).
Objection‑handling angles and supporting messages that sales can lean on.
This becomes a living messaging framework your team can brief against when creating websites, email campaigns, sales materials or inbound content—so every asset feels like part of one coherent story, not a new one‑off.
Rebranding strategy
Rebrands are risky. Done badly, they confuse the people who already like you. Done well, they unlock new markets and stories.
I help you:
audit where the brand stands today
align leadership and teams on what needs to change
define the new position, story and high‑level brand identity direction
plan how the change rolls out across web, collateral, email marketing and social channels