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Sales & Pitch Materials

A great product won’t survive a bad pitch. This is where we turn your messaging into sales and pitch materials that follow a clear story, respect your buyer’s time and are easy for your team to adapt.

Ryan Lai, Freelance Branding, Digital Design, and Communications Design Hong Kong

Decks that tell a story

Most B2B decks grow like coral: new slides added, nothing removed. We strip that back and rebuild around a narrative buyers can follow:

  • Context and problem: why anything needs to change.

  • Fit: how you solve it, in plain language.

  • Proof: evidence you can actually deliver.

  • Next step: what “yes” looks like.

You get a core deck structure and copy that sales can flex for different industries or stakeholders without losing the plot.

One‑pagers and leave‑behinds

Not every buyer will read a full deck or proposal. One‑pagers and short summaries carry your story into inboxes, internal forwards and quick stakeholder checks.

I create concise, on‑brand one‑pagers that:

  • Summarise your value and offer.

  • Highlight the parts specific stakeholders care about.

  • Make it easy to understand, share and remember what you do.

Proposals and outlines

When it’s time to formalise the relationship, your proposal needs to feel like the natural next step from the story they’ve already heard—not a completely different document.

I help you:

  • Structure proposals for clarity (scope, outcomes, timelines, pricing).

  • Align language with your positioning and sales narrative.

  • Remove fluff and ambiguity that slow approvals and invite pushback.

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